The heart of human excellence often begins to beat when you discover a pursuit that absorbs you, frees you, challenges you, or gives you a sense of meaning, joy, or passion.” Terry Orlick — business tips for the small business follow this philosophy — joy, satisfaction, success.
Often we know we want out of the corporate, cubicle life. We want more for ourselves and family. We believe there is more to life than commute traffic, 30 minute lunch breaks, home after dark, and bed. What if you could change the direction of your life by considering 6 business tips to start a small business?
Life holds much more for each of us but the question is how do we attain it? For some the answer is sell everything, pack the necessities, and travel. For others it is buy a boat and hit the high seas. For others it is start a small business.
Each option is exciting and adventurous. None foretell the challenges or rewards of the journey but each has them. Nor can they predict what obstacles, people, good fortune, or victory awaits.
Many people will fantasize about any of these escapes from the mundane lives they find themselves.
My husband and I chose one of these options 20 years ago. It wasn’t a hut on a beach, sailing the high seas, or driving cross country in a camper. We chose to start our own business and never looked back.
Anything can be a Small Business
For example, during the economic crisis of the 1980’s many people were out of work. Out of necessity sprang numerous landscaping businesses. People painted a sign, put the family lawn mower in the truck, and traveled neighborhoods offering to mow lawns for $20, $30 dollars. Today landscaping companies are huge, providing services to homeowners, churches, businesses, and cities.
A small business does not have to fit into conventional ideologies. It can be gardening, dog walking, cat bathing, accounting, and cooking. A small business is what you make. Follow the 6 business tips below and you are on the road to ownership.
Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.” Harriet Tubman
5 Business Tips to for Small Business
The key to finding a small business is be in tune with what you love to do. Do not start a business because it is popular or trending! A small business should grow from what you love, enjoy, and are passionate about. You’ve heard this a thousand times before. It is true and that is why it is repeated over and over!
Research! You’ve decided you love, are passionate, dedicated to knitting socks for cats. First, is there a market for your services? Second, is it a viable, year-round venture? Third, is it legal? Fourth, what funding will you need?
Ask friends, family, acquaintances, and those you trust for an honest opinion. Try a poll on social media to gain feedback.
Research, research, and research some more. Do your homework before investing your money into the venture.
Set your company up correctly the first time. Isn’t it frustrating to create something only to find the first few steps were done incorrectly and the entire project must be redone? When I am making jewelry, if I miss a step in a pattern or forget to add a bead in the right place I must undo all of my work and start over.
The same is true for your business. Set the company up correctly from the beginning. Obtain the business license, seller’s permit, incorporate or partnership documents, tax id # for the business, insurance, etc. Don’t skimp or skip a step!
Get creative. So you want to make custom t-shirts. Your research shows the market is fairly saturated but there is definitely a need (buyers). How to stand out? Think out of the box. Maybe your t-shirts are sarcastic sayings, anti-PC slogans, road kill drawings, silly faces to make people smile, t-shirts for kids that mom’s will love; create a niche and fill it.
For example, I make jewelry and blog. The handmade jewelry market is very saturated. After research I still wanted to pursue jewelry making. Rather than compete with the masses, I decided to set myself apart. I use quality metals (gold and silver), gemstones, leathers, and brand crystals. My pieces are different, chic, and classic. This sets me apart from other jewelry makers.
Don’t follow trends! Every year something emerges as the “trending” color, fashion, shoe, car, etc. Trends are fun. Trends are short-lived. Trends do not sustain a business for long. Incorporating trends into your business can help drive business through the doors but foundationally the business must be set in the core services or products.
Mason jars are a current, hot trend. They are everywhere! Mason jar planters, cups, lanterns, vases, lights, wedding accessories, etc. Were you to start a business, “Mason Jars Galore”, it would probably do well as long as mason jars remain trendy. As soon as the trend waned and changed, the business would be in a tough position. Its credibility and authority is limited to mason jars leaving the business little wiggle room to adjust to market trends.
Don’t rely on trends to make your business work. Diversify and experiment. Go with your gut and offer services or products you believe in.
Make a list of things you enjoy making or doing. List your talents.
Look at the list and decide which things you are passionate about and want to learn more. Would you enjoy doing this job every day?
Sailing, Beach Hut, or Small Business Owner
Pursue what motivates and drives you. This motivation and passion will shine through your product or services.
For me, family and my businesses are the reasons to get up every morning and have a great day. I followed the business tips above every day.
Do what you enjoy and motivates you!