It is no secret — to succeed in business an owner must meet new people, network, carry out network marketing, and B2B networking. This is true for large and small businesses; corporations or sole proprietorship. Marketing is no longer sending a simple letter — it is social media and all the wonders it offers.
What is B2B Networking and Business Networking?
This article from Entreprenuer.com explains business networking as seeking out other people to introduce your business. It is an active opportunity to find new business through relationships. Networking is simply a web of associates, friends, and colleagues learning more about one another’s businesses and services.
Let’s put this into real terms. Networking is simply meeting as many new people as possible, introducing yourself and your business, and establishing a relationship. These people are clients, business associates, neighbors, suppliers, community leaders, and fellow parents.
The goal of network marketing and B2B networking is sales. However, I believe there is another type of networking that focuses more on the relationship and mentor aspects of business.
This weekend I had the fortune to take part in a bloggers networking event. The event, #Blogstaycation, was a series of chats and meetings via social media with fellow bloggers. Our wonderful hostesses included these blogging small business women:
Trish from The Trish List
Jennifer from Jenerally Informed
Julie from Girl on the Move Blog
Farrah from Reflective Mama
- Meeting other WAHMs and bloggers
- Sharing ideas and tips
- Connecting through social media
- Supporting and encouraging one another
- Finding other people who share a similar interest and endeavor
- Set goals, to do lists, and mentoring
Business Owner and Leaders Benefit
- Increased sales channels
- Tips and resources for funding, marketing, and promotion
- Local and regional laws and regulations
- New technologies or methodologies
- Funding and lending advice
- Equipment and technique comparisons
- Market projections and comparisons
How to B2B Network, Network Market, Meet and Greet
- Social events
- Local breakfast groups
- Approach fellow, local business owners to create a group
- Twitter Groups
- Facebook Groups
- Linked In Groups
- Industry specific groups
- Conferences (seek out speakers, follow on social media, new relationships)
- Local business trade shows and events
- Local service groups
As the above infograph shows, it is very important to reach out and meet as many people as possible. Social media has made networking easier (and more work) than every before. Now the business owner can reach around the globe; introducing their business and making new friends and colleagues.
So, jump on your favorite social media platform and start making friends!
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