Blog Business Plan Series Day 2
Welcome to Day 2 of the Blog Business Plan Series. I am happy to have you back to continue the journey to a completed blog business plan.
On Day 1 discussed your blog mission and vision statements, blog culture, and ideal reader. These tasks helped you think about what your blog promises to your readers, how your promise is delivered, and who it is delivered to. We also worked on blog goals and how these goals may be achieved. This exercise allowed you to think about what you want from your blog. Finally, we worked on what your envisioned for your blog within the next 1 to 5 years.
If you did not have an opportunity to finish Day 1 not to worry. The blog business plan allows you to go back, review, revise, and update at any time.
Just joining us? Feel free to visit Blog Business Plan Series – Introduction where I introduce myself and give you an abbreviated history. Tuesday we started with Day 1 — check it out for tips, ideas, and worksheets.
Every Friday – FB Business Plan Party! Join Maison des Jeunes / French Robin for a Workshop Party
Blog Roadmap / Categories / Schedule / Tasks / Guest Posting I learned early on categories are important on a blog. They help organize your content for you and your reader. Think about categories that fit into your blog culture — who you are and what your blog is about. Schedule probably scared some of you! I know some bloggers like to write as the mood strikes. This is great for a few but most blog business owners must adhere to a schedule. The added benefit to your sanity is your readers know what to expect from you. Tasks focuses on all the business tasks and responsibilities associated with managing a great blog. Finally, guest posting. Will you invite other bloggers to post on your blog? Then you need some guidance for these guests. It is good for everyone. DOWNLOAD WORKSHEET 4 HERE
My blog categories: Maison des Jeunes
+Work With Me
+Special Needs: Autism / Type 1 Diabetes / Education Resources
+Dance & Sports: Wrestling / Ballet
These categories are always changing as I refine my blog. I like to give myself some freedom to organize and arrange the categories for a better reader experience.
Now I know some bloggers like to fly by the seat of their pants and post at a whim. That method works for them. However, it is highly recommended that a blog business create a blog schedule. What days of the week will you post? How are the posts organized? Guest posts, worksheets, link parties, specialized days? A schedule helps you as the blog grows.
My blog schedule:
Maison des Jeunes
Monday – Free write; Tuesday – Blog Business Plan Series; Wednesday – Travel Dreams; Thursday – Blog Business Plan Series; Friday – Free Write
Monday – Free write; Friday – Recipe Days
These are the business tasks required to keep your business healthy.
My blog business tasks and schedule:
Maison des Jeunes & Wrestlers Mom
+Advertising – on & off blog
+Marketing – promotion / newsletter / social media events
+Comments – respond
+Check links and review blog for updates (SEO, etc.)
I devote one hour a day to complete the business tasks. For me, completing the tasks every day reduces the volume of work if I wait.
Guest Posting 3.4
I admit – I didn’t give this section much thought the first time I went through the business plan. I thought “who would want to guest post on my tiny blog?” Well, this month has been a game changer. I am guest posting, co-hosting, doing giveaways, and more. Now I see.. yes, I will want to invite another blogger to guest post on my blog. Whether you are inviting a blogger soon or later, you will want to give this section some consideration.
My guest posting guidelines – draft
Maison des Jeunes / Wrestlers Mom
+Post relates to my blog style, culture, and reader interests
+no sponsored, affiliate, giveaway, or review posts
+must be original content
+copyright-free photos properly linked to the source and owner information noted
+family friendly – no adult, pharmaceutical, discriminatory or racist, or inflammatory content
Blog Products / Services / Affiliates / Advertising / PPC & Other Monetization How will you earn money through your blog? We are going to focus on different tools to monetize your blog. You can do some, all, or none depending on where you want to go with your blog. Again, you can try one, drop it, and move onto a different method. Nothing is permanent and easily modified. DOWNLOAD WORKSHEET 7 HERE
Do I want to sell products on my blog? Yes, but I am still formulating ideas for the products. I want the products to relate to blog content and tie into my photography and jewelry businesses. Analyze each product: its features, reader value, the problem your product solves (saves time, healthy, adds enjoyment, etc.)
Maison des Jeunes & Wrestlers Mom
+digital downloads – worksheets / tutorials / tips / information
+IEP binder organization for Special Needs / Advocacy Tips and guides
+templates / business & blogging — including this blog business plan worksheet set
+photography – digital download and/or print to order
+jewelry – link to existing Etsy shop
I admit to struggling with this section. Often services include speaking engagements, coaching, seminars, classes, etc. All of which I’m not interested in doing. I decided to do a draft list of services and review it next month. Analyze each: its features, benefits to customers, problem it solves (educates, saves time, pleasure)
+Advocacy Coaching / Guide for Special Needs Children
Affiliates / Partnerships 4.3
Affiliate or partnership programs pay a fee when a reader clicks a link on your site. Consider your ideal reader, their interests, what will appeal to your reader, and your content. Not every affiliate is a good fit for your blog. Use Google Analytics (FREE) to learn where your traffic comes from and favorite posts. This information will help you learn what appeals to your reader.
Ideas for incorporating products, ads, or partnerships in your content consider consulting work, ad or blog design, downloads and templates, etc. DOWNLOAD WORKSHEET 8 HERE
My Affiliates / Place in the sidebar
+Google AdSense – family friendly
+Amazon – family friendly
Partnerships / Sponsored posts / social media / Per Agreement
I sell ad space on my blog through an advertising marketplace. It is easy to set up, use, and manage. You can also approach companies to advertise as well. It is a good idea to have some guidelines for advertising.
Maison des Jeunes / Wrestlers Mom
Use an advertising marketplace to create a portfolio of ads for sell.
+No adult content
+No discriminatory or racist
PPC & PPV 4.5
These are pay-per-click or pay-per-view ads. Google is one of the most well-known ppc / ppv networks. Consider: does it fit into your blog, will the ads appeal to your readers, do the ads address a need for your readers?
I have PPC & PPV ads on both blogs. I am giving them some time but I am not committed to them if they do not result in revenue. As a business I need to look at the best way to generate revenue on the space available. DOWNLOAD WORKSHEET 9 HERE
Memberships & Subscriptions 4.6
Have you ever visited a blog, read a great post, and saw a link to join the insiders group? Well, that’s an example of a membership or subscription service. I find these fascinating. I like the idea of creating a membership base and providing a great product or service to the exclusive members.
+Advocacy Insider Tips (for special needs parents)
+Exclusive jewelry piece every month
+Exclusive photography postcards
+Worksheets / Templates for organization etc.
That was a lot of information! Sections 3.0 and 4.0 focus on organizing your blog schedule and monetizing. Your blog can include as much or little of each that suits your goals. If you had a goal on Day 1 of earning a nice income from your blog each month (like I did) then you want to give much thought to different methods of earning revenue. Consider looking at other blogs for ideas and asking other bloggers.
I’ll see you next Tuesday, October 14 to start sections 5.0 and 6.0.