Blog Business Plan Series Day 4
[This is post is not a sponsored or affiliate post. I did not receive any compensation to write this post. All the opinions shared are my own.]
Congratulations on making it through the Blog Business Plan this far!
Day 3 was tough and I applaud your success.
In case you have missed the first 3 days of the series here is a quick summary. On Day 1 we reviewed the blog mission / vision statement, who your ideal reader is, and your blog culture or theme. We also reviewed your blog goals and objectives, methods to reach success, and growth goals.
Day 2 we tackled your blog categories, schedule, and business tasks. We also dove into blog product ideas, services to offer, affiliates, advertising, and other ways to monetize your blog.
Day 3 focused on market comparison, traffic goals, and social media.
Today we move on to marketing offline, how to make sales, and blogger education. Before we start, I want to give a HUGE shout out to Regina from byRegina. She is the amazing blogger who wrote the blog business plan outline we are using for this series. She has incredible knowledge about the blogging business and a tremendous amount of resources on her blog. I STRONGLY urge you to visit her blog byRegina and take a look.
Let’s get started!
Download Worksheets Here
Part 7.0 Marketing and Selling
To make a complete plan we must consider all avenues of promotion and marketing our blog businesses. Yes, everything is on the web and social media is huge. However, people do not live 24/7 on the internet. They are doing errands, at work, going to outdoor markets, a movie, dining out, or, to put it better, they have LIVES.
For us bloggers this may seem a foreign concept but it is a reality for our readers. In this section we explore and stretch ourselves to consider marketing off the internet and growing our businesses within the real world. Then we will work on selling our products and service. What will we sell specifically and how will be we sell it?
Marketing Off the Internet Part 7.1
I love this section because it taps into my old-school ways. I was born well before the internet and home computers existed. Yes, I grew up in the 70’s when cell phones were only seen on Star Trek!
5 Old-School Marketing Ideas:
+Moo Cards — Moo.com postcards and notecards to handout and/or write a note
+Business Trade Fairs — local business fair
+Local Craft Fairs — Perhaps a booth to sell jewelry and/or photography
+Conventions –– Meet brands, sponsors, bloggers. Develop partnerships and guest writing opportunities
Selling Part 7.2
This is the fun part of the plan. We are focusing on what to sell and how we plan to sell it. I did this section a bit out-of-order. I started my online jewelry business before my blog, however, I want to start selling some of my photographs and other online products. I think this section will be helpful for the other products and services I would like to sell.
Maison des Jeunes & Wrestlers Mom
What / Where / How
French Robin Designs – handcrafted jewelry……………………………Etsy — French Robin Designs
Johnson-Young Photography…………………………………………………On blog; online shop TBD; stock image resale
Blogging / writing………………………………………………………………….Freelance writing sites; Conventions – meet brands, media kit, partnerships
E-books / worksheets / kits…………………………………………………….More research needed. Review blogs I like that sell products
Celebrate Goals Part 7.3
I love celebrating and reaching blog goals is a perfect reason to celebrate! I listed several goals that are challenging but attainable. I am not putting time limits other than hoping to reach these goals within 4 to 6 months.
[ 4000 Twitter Followers ]
[ 500 blog views a day ]
[ Earn $500 blog revenue a month ]
[ Sell 10 photos ]
[ 1st Paid Review and Sponsor Post ]
[ Earn $300 each month from jewelry sales ]
Part 8.0 Learn, Learn and Learn More
As with any skill, the more you learn, the more you practice, the better you become. The same is true with blogging, writing, graphic design, and marketing. What do you want to learn? Where can you improve your blog with new knowledge?
- Finish Photography Course – self-paced
- Attend more conventions
- Visit other blogs — byRegina.com; TheSITSGirls.com
- Analytics & SEO tutorials
- Blog graphics / pins / printable tutorials
- Writing course
- Jewelry making techniques
We are more than halfway done! In just a few short days we’ve completed our mission statements, thought about our reader, established blog and product goals, thought about marketing, and education. Congratulations on a great accomplishment!
Next Tuesday, October 21 we will cover financials and blog style.