Selling Jewelry Online
Millions of consumers shop for the perfect piece of jewelry online every day. While it is an active marketplace and huge opportunity for creatives, it is also highly competitive. Don’t let that scare you from creating a great online jewelry business. There is room for every designer, creative, and business person in the market. The key to selling jewelry online is finding and claiming your spot.
The great advantage of selling jewelry online is the opportunity to allow your creativity flow. The jewelry market is open to all styles, types, materials, and artistic interpretations. It is wildly easy for an artist to offer a variety of styles and products within the same shop. From boho to industrial to wedding, an artist can offer a rounded collection of products in each style. This opportunity offers an e-commerce shop an avenue to appeal to a variety of clients.
Connoisseurs of jewelry are always looking for the latest trends to round out their collections. Keep up with industry style trends to keep your shop offerings fresh and enticing. That is not to say you should focus solely on trendy styles. Not at all. Rather it is just one factor to consider in the collections you do offer clients. If you want to attract new and established clients, avoid the prideful disdain of what is trending. Take the trend, place your mark and interpretation upon it.
How to keep up with trends? Follow jewelry and fashion blogs; set up Google Alerts for “jewelry trends”, “jewelry fashion”, and “jewelry news”. A round-up of news in your keywords will drop into your inbox regularly.
- Don’t sell what you think people want
- Don’t sell fake products as authentic
- Don’t sell the same thing everyone else is selling
- Do sell unique products, people want, that not many people are selling
Find the Fake
Your business reputation relies upon your creativity and ability to provide buyers what they want. Additionally, selling brand-name fakes, replicas, or imitations is illegal.
A critical part of the process are supplies. The market is full of suppliers – some legitimate and others scammers. Establishing the difference can be challenging.
Find legitimate suppliers:
- Purchase supplies from authorized suppliers and dealer
- Do not use out-of-country suppliers claiming to sell authorized brand-name products
- Call the supplier and ask questions about the product
- Look at reviews (if not reviews are not available – beware)
- Read industry blogs, websites, and articles. Often these sources have recommendations to investigate
The jewelry market is very competitive. Give your buyers a reason to buy from you rather than a competitor. Differentiate yourself from the pack.
- Free trade, up cycle/recycle, men’s jewelry
- Style and design – retro, boho, minimalist, free form?
- Components: do you use higher quality components or create trendy costume jewelry
- Product – specialize in a particular product (rings, bracelets, earrings, necklaces, ankle bracelets…)
- Service – Do you offer fast shipping, personalized packaging, answer questions promptly
Food for Thought
This article from JCK Online brings up a great points to ponder about online selling. The great advantages to selling online is the opportunity to reach a vast consumer pool. Instead of the passerby on a city street, an online shop can reach all areas of the world. In addition, the cost of an online shop is extremely less than operating a brick and mortar establishment.
Unfortunately, the tendency is for buyers to go online looking for a deal or undervalued products. The challenge, as the article discusses, is communicating the value offered. Consumers increasingly expect stylish, expertly constructed products; and exceptional service — with free shipping or a coupon deal.
The online vendor must communicate the value of the product, labor, and service to an unseen potential client. Too often, we hear consumers make comments such as, “I could make that.” and “Why is it so much? It’s online!” Perhaps they could make it themselves, but they don’t want to and it may not be done with the skill and talent of the artist.
Despite the challenges of the online market, it cannot be ignored. For many it is the most viable option and an opportunity to build a successful business.
If a 12 Year Old Can…
To inspire you, meet Gabrielle Jordan Williams. This young lady, who began creating jewelry pieces at 7 years-old, has a thriving online jewelry business.
Miss Williams sells her collections, including “Mommy & Me”, on her site Jewelz of Jordan, for moms and daughters.
If that isn’t enough, Miss Williams is a published author The Making Of A Young Entrepreneur, a guide to starting a successful business as a young person.
Let the inspiration begin!