Good content is not storytelling. It’s telling your story well. Ann Handley
What is “content marketing”?
Like it sounds, content marketing is sharing information (content) that is relevant and interesting with the market. Small business content is what attracts and draws a target audience to your blog, website, or shop. Content marketing need not be intellectual or cultural if that is not attractive to your target. Content is what appeals to your target market. A crafting blog may not post content on archeological findings in New Mexico because it is not at all what the target audience desires. Rather a crafting blog will post tips, craft projects, and links to craft-related topics.
Content is not difficult but is strategic. Read this terrific article from Mashable.com about Content Marketing. I found it very helpful.
Prepare and Plan
The best path is always planned when addressing content marketing. Schedule time to plan future posts and shares — meaning generate topic ideas. This step saves much time in that the content topic is already planned eliminating last-minute scrambles. If you are using only analytics (Google Analytics ) consider what posts, pages, topics are popular and build on that for content.
While stirring up topic ideas follow through with the main points for each topic. The main points are where the content comes into play. Similar to writing a paper in school, you have the main title, the 3-5 points, and supporting evidence (in our case research, links, etc.), and a summary.
Make it Interesting
Add plenty of photos and graphics. No one wants to read too much content online. Period. Make it visually appealing.
As mentioned above, use Google Analytics and SEO. This makes your content searchable and easy to find. Google AdWords is a great free tool to help with keywords and other optimization techniques.
Promote, Promote, Promote
Get out there and share your content. Once the blog post, website update, comments, or any content is up share it. Visit the blogs you researched and leave comments with links back to your content, join forums and take part, and take part in the conversation. These links will lead others back to your content and possibly share it with others.
Of course, share your content on your social media outlets – Twitter, Facebook, LinkedIn, and Google+. Make your share interesting to draw viewers to your content.
Remember to make all of your content social friendly with share buttons.
That doesn’t sound too difficult, does it? The key is to get started and stay organized. Many content marketers and social media experts use Editorial Calendars (Pinterest had GREAT ideas). The calendars are very helpful tools to keep ideas, topics, bullet points, and research organized and ready to share.
So, make your editorial calendar, brainstorm ideas, subtopics, and research. Don’t forget the pretty pictures and graphics!
And HAVE FUN!!